Julia is the Co-founder of PeopleNotTech, -a female founded and led- software development company dedicated to driving cultural transformation in organisations.

Júlia is an organisational psychologist and has held top HR positions throughout her career working for multinational companies in the finance industry.

As a late-blooming start-upper, now she is doing what she loves best, evangelising the priority of organisational culture in digital transformation and showing companies ways to do it.